It pays huge dividends to build wireframes somewhere in between of conceptual site planning and actual development of a site. Wireframes visually show how different elements form key pages: copy areas, images, menus, videos, forms, Call-To-Actions (CTAs), and more. With empathy and deep understanding of customer behaviour, we define the big idea and design conceptual wireframes. Our approach to wireframe design is two-tiered.
In the first one, we define a conceptual structure for the site including navigation, user flows and information architecture without going into details and functional description of each component.
In the second one, we test and validate conceptual wireframes to create detailed wireframes depicting website mockup with annotations that later constitute briefing for the development team.